International marketing /
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| Main Author: | Terpstra, Vern |
|---|---|
| Other Authors: | Sarathy, Ravi |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth :
Dryden Press,
1997.
|
| Edition: | 7th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
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