Kotler, P. (1984). Marketing essentials. Prentice-Hall.
Chicago Style (17th ed.) ZitazioaKotler, Philip. Marketing Essentials. .Englewood Cliffs, N.J: Prentice-Hall, 1984.
MLA (9th ed.) ZitazioaKotler, Philip. Marketing Essentials. Prentice-Hall, 1984.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.