Kotler, P. (1984). Marketing essentials. Prentice-Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip. Marketing Essentials. .Englewood Cliffs, N.J: Prentice-Hall, 1984.
MLA(9版)引用形式Kotler, Philip. Marketing Essentials. Prentice-Hall, 1984.
警告: この引用は必ずしも正確ではありません.