APA-Zitierstil (7. Ausg.)

Flanagan, G. A. (1967). Modern institutional advertising: Including corporate, corporate image association, service, and all other major forms of non-product advertising. McGraw-Hill Book Co..

Chicago-Zitierstil (17. Ausg.)

Flanagan, George Alexander. Modern Institutional Advertising: Including Corporate, Corporate Image Association, Service, and All Other Major Forms of Non-product Advertising. New York: McGraw-Hill Book Co., 1967.

MLA-Zitierstil (9. Ausg.)

Flanagan, George Alexander. Modern Institutional Advertising: Including Corporate, Corporate Image Association, Service, and All Other Major Forms of Non-product Advertising. McGraw-Hill Book Co., 1967.