Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising /

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Detalles Bibliográficos
Autor principal:	Flanagan, George Alexander
Formato:	Libro
Lenguaje:	inglés
Publicado:	New York : McGraw-Hill Book Co., 1967.
Materias:	Industrial publicity. Corporate image. Institutional advertising.
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Institute of National Planning (INP) was established by Law No. 231 of 1960 as a think-tank public institution with an independent legal personality to enhance the theory and practice of planning in Egypt through: research, training and educational activities. Also, INP aims at providing technical support to Ministry of Planning, as well as to all national ministers and institutions, through spreading a culture of planning in Egyptian society.

Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising /

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Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising /

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