.Simon, L. S., & Freimer, M. (1970). Analytical marketing. Harcourt, Brace & World.
Cita Chicago (17th ed.).Simon, Leonard S., i Marshall Freimer. Analytical Marketing. New York: Harcourt, Brace & World, 1970.
Cita MLA (9th ed.).Simon, Leonard S., i Marshall Freimer. Analytical Marketing. Harcourt, Brace & World, 1970.