.Simon, L. S., & Freimer, M. (1970). Analytical marketing. Harcourt, Brace & World.
Chicago Style (17. basım) Atıf.Simon, Leonard S., ve Marshall Freimer. Analytical Marketing. New York: Harcourt, Brace & World, 1970.
MLA (9th ed.) Atıf.Simon, Leonard S., ve Marshall Freimer. Analytical Marketing. Harcourt, Brace & World, 1970.