APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (2003). Marketing engineering: Computer-assisted marketing analysis and planning (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. 2nd ed. Prentice Hall, 2003.