Marketing management : a relationship approach /
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Harlow, England ; New York :
Financial Times/Prentice Hall,
2003.
|
| Matèries: | |
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MARC
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| 100 | 1 | |a Hollensen, Svend. | |
| 245 | 1 | 0 | |a Marketing management : |b a relationship approach / |c Svend Hollensen. |
| 260 | |a Harlow, England ; |a New York : |b Financial Times/Prentice Hall, |c 2003. | ||
| 300 | |a xxvi, 787 p. : |b ill. ; |c 25 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Relationship marketing |v Case studies. | |
| 655 | 7 | |a Case studies. |2 lcgft |0 https://id.loc.gov/authorities/genreForms/gf2017026140 | |
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