Convergence marketing : running with the centaurs /

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Bibliographic Details
Main Author: Wind, Yoram
Other Authors: Mahajan, Vijay, 1948-, Gunther, Robert E., 1960-
Format: Book
Language:English
Published: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.
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Online Access:Table of contents
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Description
Physical Description:xxviii, 336 p. : ill. ; 24 cm.
Bibliography:Includes bibliographic references and index.
ISBN:0130650757
9780130650757