Cita APA (7a ed.)

Kerin, R. A., & Peterson, R. A. (1987). Strategic marketing problems: Cases and comments (4th ed.). Allyn and Bacon.

Cita Chicago Style (17a ed.)

Kerin, Roger A., y Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 4th ed. Boston: Allyn and Bacon, 1987.

Cita MLA (9a ed.)

Kerin, Roger A., y Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 4th ed. Allyn and Bacon, 1987.

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