Kerin, R. A., & Peterson, R. A. (1987). Strategic marketing problems: Cases and comments (4th ed.). Allyn and Bacon.
Chicagoスタイル(17版)引用形式Kerin, Roger A., , Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 4th ed. Boston: Allyn and Bacon, 1987.
MLA(9版)引用形式Kerin, Roger A., , Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 4th ed. Allyn and Bacon, 1987.