Strategic marketing problems : cases and comments /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Boston :
Allyn and Bacon,
1987.
|
| Edición: | 4th ed. |
| Materias: | |
| Etiquetas: |
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| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson. |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b Allyn and Bacon, |c 1987. | ||
| 300 | |a 735 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographies. | ||
| 650 | 0 | |a Marketing |x Decision making |v Case studies. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 700 | 1 | |a Peterson, Robert A. | |
| 901 | |a EGPV3 | ||
| 902 | |a EGPV10 | ||
| 903 | |a copycat | ||
| 942 | |2 ddc |c BK | ||