Luck, D. J., & Ferrell, O. C. (1985). Marketing strategy and plans (2nd ed.). Prentice-Hall.
শিকাগো স্টাইল (17 তম সংস্করণ) উদ্ধৃতিLuck, David Johnston, এবং O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1985.
M.L.A (9 ম সংস্করণ) উদ্ধৃতিLuck, David Johnston, এবং O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Prentice-Hall, 1985.