APA-Zitierstil (7. Ausg.)

Luck, D. J., & Ferrell, O. C. (1985). Marketing strategy and plans (2nd ed.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Luck, David Johnston, und O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1985.

MLA-Zitierstil (9. Ausg.)

Luck, David Johnston, und O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Prentice-Hall, 1985.