Luck, D. J., & Ferrell, O. C. (1985). Marketing strategy and plans (2nd ed.). Prentice-Hall.
Чикаго-гийн эшлэл (17 дахь хэвлэлт)Luck, David Johnston, ба O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1985.
MLA -ийн эшлэл (9 дэх хэвлэлт)Luck, David Johnston, ба O. C. Ferrell. Marketing Strategy and Plans. 2nd ed. Prentice-Hall, 1985.