Marketing strategy and plans /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
1985.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | Includes indexes. |
|---|---|
| Physical Description: | 591 p. : ill. ; 25 cm. |
| Bibliography: | Bibliography: p. 570-577. |
| ISBN: | 0135583624 |