Cita APA (7th ed.)

Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.

Cita Chicago (17th ed.)

Poltrack, David. Television Marketing: Network, Local, and Cable. New York: McGraw-Hill, 1983.

Cita MLA (9th ed.)

Poltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.