Style de citation APA (7e éd.)

Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.

Style de citation Chicago (17e éd.)

Poltrack, David. Television Marketing: Network, Local, and Cable. New York: McGraw-Hill, 1983.

Style de citation MLA (9e éd.)

Poltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.