APA način citiranja (7. izdanje)

Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.

Čikaški stil citiranja (17. izdanje)

Poltrack, David. Television Marketing: Network, Local, and Cable. New York: McGraw-Hill, 1983.

MLA način citiranja (9. izdanje)

Poltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.