APA-referens (7:e uppl.)

Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.

Chicago-referens (17:e uppl.)

Poltrack, David. Television Marketing: Network, Local, and Cable. New York: McGraw-Hill, 1983.

MLA-referens (9:e uppl.)

Poltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.