Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.
Chicago Style (17. basım) AtıfPoltrack, David. Television Marketing: Network, Local, and Cable. New York: McGraw-Hill, 1983.
MLA (9th ed.) AtıfPoltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.
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