Television marketing : network, local, and cable /
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New York :
McGraw-Hill,
1983.
|
| Assuntos: | |
| Tags: |
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| 100 | 1 | |a Poltrack, David. | |
| 245 | 1 | 0 | |a Television marketing : |b network, local, and cable / |c David Poltrack. |
| 260 | |a New York : |b McGraw-Hill, |c 1983. | ||
| 300 | |a 395 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Television advertising. | |
| 650 | 0 | |a Cable television advertising. | |
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