Managing the customer experience : turning customers into advocates /

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Bibliographic Details
Main Author: Smith, Shaun
Other Authors: Wheeler, Joe
Format: Book
Language:English
Published: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002.
Subjects:
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245 1 0 |a Managing the customer experience :  |b turning customers into advocates /  |c Shaun Smith & Joe Wheeler. 
260 |a London :  |b Financial Times Prentice Hall ;  |a Boston, MA.  |b Pearson Custom Publishing,  |c 2002. 
300 |a xvi, 254 p. :  |b ill. ;  |c 24 cm. 
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504 |a Includes bibliographical references and index. 
650 0 |a Customer relations. 
650 0 |a Relationship marketing. 
650 0 |a Customer loyalty. 
700 1 |a Wheeler, Joe. 
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