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Managing the customer experience : turning customers into advocates /

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Detalhes bibliográficos
Autor principal:	Smith, Shaun
Outros Autores:	Wheeler, Joe
Formato:	Livro
Idioma:	inglês
Publicado em:	London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002.
Assuntos:	Customer relations. Relationship marketing. Customer loyalty.
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