Balancing green : when to embrace sustainability in a business (and when not to) /
"As Yossi Sheffi began researching this book, he and his team noticed a gap: not only between companies that pay lip service to the idea of sustainability but do not change their practices, but also between consumers who say that sustainability is important to them but are unwilling to pay more...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Pukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Cambridge, MA :
The MIT Press,
[2018]
|
| Ngā marau: | |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
| Whakarāpopototanga: | "As Yossi Sheffi began researching this book, he and his team noticed a gap: not only between companies that pay lip service to the idea of sustainability but do not change their practices, but also between consumers who say that sustainability is important to them but are unwilling to pay more for sustainable products. How is a company supposed to embrace sustainability and environmental stewardship in this climate? Sheffi argues that there are three main reasons for corporate sustainability efforts, and none of them have to do with the actual environment. Pursuing sustainability can help cut costs, reduce risk, and grow a company. These values make sustainability worth pursuing regardless of one's beliefs about climate change and eliminate the false choice between the environment and the economy. This book is built on extensive interviews with executives at leading companies, as well as significant secondary research about what executives, activists, governments, and academics have to say about corporate sustainability. It is rich with examples of sustainability efforts from companies like Nike, Starbucks, and IKEA, and features extended case studies of Dr. Bronner's Magical Soaps, Patagonia, and Seventh Generation"-- |
|---|---|
| Whakaahuatanga ōkiko: | xv, 549 pages : illustrations ; 24 cm |
| Rārangi puna kōrero: | Includes bibliographical references and index. |
| ISBN: | 9780262037723 (hardcover : alk. paper) |