Balancing green : when to embrace sustainability in a business (and when not to) /

"As Yossi Sheffi began researching this book, he and his team noticed a gap: not only between companies that pay lip service to the idea of sustainability but do not change their practices, but also between consumers who say that sustainability is important to them but are unwilling to pay more...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Sheffi, Yosef, 1948- (Verfasst von), Blanco, Edgar (Verfasst von)
Format: Buch
Sprache:Englisch
Veröffentlicht: Cambridge, MA : The MIT Press, [2018]
Schlagworte:
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