Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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Detalles Bibliográficos
Autor principal:	Andreas Hinterhuber Andreas Hinterhuber (Andreas Hinterhuber)
Otros Autores:	Hinterhuber, Andreas (Editor), Snelgrove, Todd (Editor)
Formato:	Libro
Lenguaje:	inglés
Publicado:	New York, NY : Routledge, Taylor & Francis Group 2017. Abingdon, Oxon ; New York, NY : 2017.
Materias:	Pricing. Value. Industrial marketing.
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Descripción
Descripción Física:	xvii, 224 pages : illustrations ; 24 cm
Bibliografía:	Includes bibliographical references and index.
ISBN:	9781138101623 (hardback) 9781138101630 (pbk.)

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Institute of National Planning (INP) was established by Law No. 231 of 1960 as a think-tank public institution with an independent legal personality to enhance the theory and practice of planning in Egypt through: research, training and educational activities. Also, INP aims at providing technical support to Ministry of Planning, as well as to all national ministers and institutions, through spreading a culture of planning in Egyptian society.

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Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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