Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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書目詳細資料
主要作者: Andreas Hinterhuber Andreas Hinterhuber (Andreas Hinterhuber)
其他作者: Hinterhuber, Andreas (Editor), Snelgrove, Todd (Editor)
格式: 圖書
語言:英语
出版: New York, NY : Routledge, Taylor & Francis Group 2017.
Abingdon, Oxon ; New York, NY : 2017.
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實物特徵
實物描述:xvii, 224 pages : illustrations ; 24 cm
參考書目:Includes bibliographical references and index.
ISBN:9781138101623 (hardback)
9781138101630 (pbk.)