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Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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Podrobná bibliografie
Hlavní autor:	Andreas Hinterhuber Andreas Hinterhuber (Andreas Hinterhuber)
Další autoři:	Hinterhuber, Andreas (Editor), Snelgrove, Todd (Editor)
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	New York, NY : Routledge, Taylor & Francis Group 2017. Abingdon, Oxon ; New York, NY : 2017.
Témata:	Pricing. Value. Industrial marketing.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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