Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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书目详细资料
主要作者:	Andreas Hinterhuber Andreas Hinterhuber (Andreas Hinterhuber)
其他作者:	Hinterhuber, Andreas (Editor), Snelgrove, Todd (Editor)
格式:	图书
语言:	英语
出版:	New York, NY : Routledge, Taylor & Francis Group 2017. Abingdon, Oxon ; New York, NY : 2017.
主题:	Pricing. Value. Industrial marketing.
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Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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