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Strategic communication : campaign planning /

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"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

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Bibliographic Details
Main Author: Mahoney, James Scott, 1947- (Author)
Format: Book
Language:English
Published: New York United Nation 2023
Edition:Third edition.
Subjects:
Business communication.
Communication.
Management.
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