Strategic communication : campaign planning /
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...
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| Auteur principal: | Mahoney, James Scott, 1947- (Auteur) |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
United Nation
2023
|
| Édition: | Third edition. |
| Sujets: | |
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Documents similaires
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