Strategic communication : campaign planning /
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...
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| 主要作者: | Mahoney, James Scott, 1947- (Author) |
|---|---|
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New York
United Nation
2023
|
| 版: | Third edition. |
| 主題: | |
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