Strategic communication : campaign planning /

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

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Bibliographic Details

Main Author:	Mahoney, James Scott, 1947- (Author)
Format:	Book
Language:	English
Published:	New York United Nation 2023
Edition:	Third edition.
Subjects:	Business communication. Communication. Management.
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