Strategic communication : campaign planning /

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

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Détails bibliographiques

Auteur principal:	Mahoney, James Scott, 1947- (Auteur)
Format:	Livre
Langue:	anglais
Publié:	New York United Nation 2023
Édition:	Third edition.
Sujets:	Business communication. Communication. Management.
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