Strategic communication : campaign planning /

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

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Bibliografski detalji
Glavni autor: Mahoney, James Scott, 1947- (Autor)
Format: Knjiga
Jezik:engleski
Izdano: New York United Nation 2023
Izdanje:Third edition.
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