Strategic communication : campaign planning /

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

Полное описание

Библиографические подробности

Главный автор:	Mahoney, James Scott, 1947- (Автор)
Формат:	‌
Язык:	английский
Опубликовано:	New York United Nation 2023
Редактирование:	Third edition.
Предметы:	Business communication. Communication. Management.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!