Strategic communication : campaign planning /

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

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Bibliografiska uppgifter

Huvudskapare:	Mahoney, James Scott, 1947- (Författare, medförfattare)
Materialtyp:	Bok
Språk:	engelska
Publicerad:	New York United Nation 2023
Upplaga:	Third edition.
Ämnen:	Business communication. Communication. Management.
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