Strategic communication : campaign planning /

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

詳細記述

書誌詳細

第一著者:	Mahoney, James Scott, 1947- (著者)
フォーマット:	図書
言語:	英語
出版事項:	New York United Nation 2023
版:	Third edition.
主題:	Business communication. Communication. Management.
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