Marketing management : a relationship approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Financial Times/Prentice Hall,
2003.
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| Subjects: | |
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| Physical Description: | xxvi, 787 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0273643789 9780273643784 |