Marketing management : a relationship approach /

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Détails bibliographiques
Auteur principal:	Hollensen, Svend
Format:	Livre
Langue:	anglais
Publié:	Harlow, England ; New York : Financial Times/Prentice Hall, 2003.
Sujets:	Relationship marketing. Marketing > Management. Relationship marketing > Case studies. Case studies.
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Institute of National Planning (INP) was established by Law No. 231 of 1960 as a think-tank public institution with an independent legal personality to enhance the theory and practice of planning in Egypt through: research, training and educational activities. Also, INP aims at providing technical support to Ministry of Planning, as well as to all national ministers and institutions, through spreading a culture of planning in Egyptian society.

Marketing management : a relationship approach /

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Marketing management : a relationship approach /

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