APA (7th ed.) Zitazioa

Kotler, P. (2003). Marketing management (11th ed.). Prentice Hall.

Chicago Style (17th ed.) Zitazioa

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J.: Prentice Hall, 2003.

MLA (9th ed.) Zitazioa

Kotler, Philip. Marketing Management. 11th ed. Prentice Hall, 2003.