Marketing management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
|
| Edition: | 11th ed. |
| Subjects: | |
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| Item Description: | Various multi-media instructional aids, including a web site, are available to supplement the text. |
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| Physical Description: | 1 v. (various pagings) : col. ill. ; 27 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0130336297 9780130336293 |