Cita APA (7th ed.)

Kotler, P. (2003). A Framework for Marketing management (2nd ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. A Framework for Marketing Management. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.

Cita MLA (9th ed.)

Kotler, Philip. A Framework for Marketing Management. 2nd ed. Prentice Hall, 2003.