Kotler, P. (2003). A Framework for Marketing management (2nd ed.). Prentice Hall.
Style de citation Chicago (17e éd.)Kotler, Philip. A Framework for Marketing Management. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.
Style de citation MLA (9e éd.)Kotler, Philip. A Framework for Marketing Management. 2nd ed. Prentice Hall, 2003.