Kotler, P. (2003). A Framework for Marketing management (2nd ed.). Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Kotler, Philip. A Framework for Marketing Management. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.
Lua MLA (9ú heag.)Kotler, Philip. A Framework for Marketing Management. 2nd ed. Prentice Hall, 2003.