Kotler, P. (2003). A Framework for Marketing management (2nd ed.). Prentice Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip. A Framework for Marketing Management. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.
MLA(9版)引用形式Kotler, Philip. A Framework for Marketing Management. 2nd ed. Prentice Hall, 2003.