Kotler, P. (2003). A Framework for Marketing management (2nd ed.). Prentice Hall.
Citação do estilo Chicago (17ª ed.)Kotler, Philip. A Framework for Marketing Management. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.
Citação MLA (9ª ed.)Kotler, Philip. A Framework for Marketing Management. 2nd ed. Prentice Hall, 2003.