A Framework for Marketing management /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, c2003.
Edition:2nd ed.
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Description
Item Description:Various multi-media instructional aids, including a web site, are available to supplement the text.
Physical Description:v. (various pagings) : 363p. col. ill. ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0130336297
9780130336293